Thursday, February 19, 2009

General Motors Sponsored Studio Fall 2007

Sketch board for final presentation

Daewoo OLO 5th scale Model

Models after returning from the Automotive News Awards (Detroit January 2008)

Final Presentation with GM

Ready for Primer!!!

Sealed Ready for Paint!!

The General Motors design objective was to create an innovative emerging market vehicle using the E-flex propulsion system. Daewoo is currently a rebadged vehicle for GM and is only really sold in Korea. My concept was to reinvent the brand similar to how GM has reinvented Cadillac and Buick. To do so, I decided to bring Daewoo to a market that has never seen this brand and so, I choose Brazil. Daewoo could then be designed specifically for this country and turn profits for GM in this emerging market.

No comments: