Models after returning from the Automotive News Awards (Detroit January 2008)
Final Presentation with GM
Ready for Primer!!!
The General Motors design objective was to create an innovative emerging market vehicle using the E-flex propulsion system. Daewoo is currently a rebadged vehicle for GM and is only really sold in Korea. My concept was to reinvent the brand similar to how GM has reinvented Cadillac and Buick. To do so, I decided to bring Daewoo to a market that has never seen this brand and so, I choose Brazil. Daewoo could then be designed specifically for this country and turn profits for GM in this emerging market.